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As an Amazon seller, dealing with hijackers can be frustrating and detrimental to your business. Hijackers are unauthorized third-party sellers who infringe upon your product listings, leading to lost sales, negative reviews, and damage to your brand reputation. However, with the right strategies, you can effectively protect your listings and drive away these unauthorized sellers. In this blog, we will discuss seven proven methods to get rid of Amazon hijackers and secure your business.
1. Register your Brand with Amazon Brand Registry:
Amazon Brand Registry offers powerful tools and protections to registered brand owners. By enrolling in the program, you gain access to features like Enhanced Brand Content, A+ Content, and most importantly, the ability to report trademark violations swiftly. This helps Amazon recognize you as the rightful owner, making it easier to remove hijackers from your listings.
2. Monitor Your Listings Regularly:
Stay vigilant and regularly monitor your product listings to detect any unauthorized sellers quickly. Utilize Amazon's Seller Central to track your inventory and keep a close eye on your product's Buy Box status. If you notice a sudden increase in unauthorized sellers, take immediate action to safeguard your listings.
3. Issue Cease and Desist Notices:
Once you identify a hijacker on your listing, try contacting them directly through Amazon's messaging system with a cease and desist notice. Politely inform them that they are infringing on your intellectual property rights and request the removal of their listing. Sometimes, a simple message can discourage hijackers from continuing their unauthorized activities.
4. Report Hijackers to Amazon:
Amazon takes intellectual property rights seriously and has strict policies against unauthorized sellers. Report hijackers through the "Report a Violation" tool in Seller Central or contact Amazon's Seller Support. Provide evidence of your ownership, such as trademark registration or product images with branding, to strengthen your case.
How to remove hijackers from the listing?:
5. Use Brand Packaging and Inserts:
Including your branding on the product packaging and inserts can help customers recognize your authentic products. This also sends a clear message to potential hijackers that your products are protected and that they will likely face enforcement actions if they try to infringe on your listings.
6. Employ Amazon's Transparency Program:
The Amazon Transparency Program allows brands to apply unique codes to their products. These codes can be scanned by customers to ensure they receive genuine items. Participating in this program can discourage hijackers since they won't be able to replicate the codes and may face penalties if caught selling counterfeit products.
7. Seek Assistance:
If all else fails, and the hijackers persistently undermine your business, consider seeking professional advice. Hijacker removal services experienced in these cases can help you resolve this issue against the infringing parties.
Amazon hijackers pose a significant threat to your business, but you don't have to be helpless against them. By proactively registering your brand, closely monitoring your listings, and leveraging Amazon's reporting tools, you can deter hijackers and maintain control over your product listings. Additionally, employing tactics such as brand packaging, the Transparency Program, and legal action if necessary, will further strengthen your defence against these unauthorized sellers. Protecting your brand on Amazon requires dedication, but by implementing these strategies, you can secure your business and provide customers with authentic, high-quality products they can trust.