Keeping Hijackers at Bay: A Comprehensive Guide for Amazon Sellers

As an Amazon seller, protecting your brand and product listings from hijackers should be a top priority. Unfortunately, hijackers can be a common occurrence, and dealing with them can be both time-consuming and costly. In this comprehensive guide, we'll discuss the different types of hijackers, how to identify them, and the steps you can take to keep them at bay and protect your Amazon business.

Hijacker Types: Who Are They and What Do They Want?

Before we dive into the specifics of how to prevent hijackers from targeting your Amazon listings, let's first take a look at the different types of hijackers you may encounter.

1. Unauthorized Resellers

These are sellers who are not authorized to sell your products but have managed to get their hands on them anyway. They may have purchased them through retail stores or from a third-party supplier or they may have obtained them through other means.

Unauthorized resellers can cause a number of problems for Amazon sellers. For one, they can undercut your prices, which can hurt your sales and your reputation. Additionally, if they're selling counterfeit or damaged products, it can reflect poorly on your brand and lead to negative reviews and customer complaints.

2. Counterfeiters

Counterfeiters are sellers who create fake versions of your products and sell them as genuine. They may use your branding, logos, and packaging to make their products look authentic, but the quality will be subpar.

Counterfeiters are not only damaging to your brand's reputation, but they can also be dangerous to consumers. If someone buys a counterfeit product that's not up to par, they could get hurt or sick.

TheseAmazon listing hijackers are sellers who jump onto your listing and start selling your products without your permission. They may have obtained your products through legitimate means, such as buying them from a retail store, but they have no right to sell them on your listing.

Listing hijackers can be particularly problematic because they can change your product descriptions and pricing, which can confuse your customers and hurt your sales.

Identifying Hijackers: How to Spot Them

Now that you know the different types of hijackers you may encounter, it's important to know how to spot them. Here are some signs to watch out for:

• Changes to your product descriptions or pricing
• An increase in negative reviews or customer complaints
• A sudden drop in sales
• Competing listings with identical product descriptions and images

If you notice any of these signs, it's possible that you have a hijacker targeting your listings.

Keeping Hijackers at Bay: Best Practices

So, how can you protect your Amazon listings from hijackers? Here are some best practices to follow:

Monitor Your Listings

One of the best ways to prevent hijackers from targeting your listings is to monitor them regularly. Keep an eye on your product descriptions, pricing, and reviews, and look for any changes or anomalies.

You can use tools like Amazon Brand Registry or third-party software to monitor your listings and get alerts when there are changes or issues.

Enroll in Amazon Brand Registry

Enrolling in Amazon Brand Registry is a great way to protect your brand and listings from hijackers. Brand Registry gives you access to tools and resources that can help you protect your intellectual property, including trademarks, logos, and product images.

Additionally, Brand Registry allows you to report and remove listings that infringe on your intellectual property rights.

Use Watermarks and Unique Packaging

Watermarking your product images and using unique packaging can help prevent counterfeiters from copying your products. Watermarks make it harder for counterfeiters to steal your images and use them to sell fake products, while unique packaging can help you identify and remove counterfeiters from your listings.

Use Fulfilled by Amazon (FBA)

Using Fulfilled by Amazon (FBA) can help protect your listings from unauthorized resellers and listing hijackers. When you use FBA, Amazon stores and ships your products for you, which means you have more control over your inventory and who is selling your products.

Additionally, FBA products are eligible for Prime shipping, which can increase your sales and give you a competitive advantage over other sellers.

Create a MAP Policy

A Minimum Advertised Price (MAP) policy is a great way to prevent unauthorized resellers from undercutting your prices. A MAP policy sets a minimum price that all sellers must adhere to, which can help protect your brand and your margins.

If a seller violates your MAP policy, you can take action to remove their listings or stop them from selling your products altogether.

Conclusion

Dealing with hijackers on Amazon can be a frustrating and time-consuming process, but there are steps you can take to prevent them from targeting your listings. By monitoring your listings regularly, enrolling in Amazon Brand Registry, using watermarks and unique packaging, using FBA, and creating a MAP policy, you can protect your brand, your products, and your bottom line.

What should I do if you still notice an Amazon hijacker on your Amazon listing?

If you notice a hijacker on your Amazon listing, its always valuable to see if Amazon will assist you with this problem.

Unfortunately, Most of the time, Amazon don’t hear the Sellers as customers are more important to Amazon, In that scenario, you want an expert who deals with these hijackers right?

We at Naw Protect help thousands Amazon authorized sellers remove unknown, ingenuine or unauthorised sellers from their listing. 

If this time, the hijacker caught you, don’t worry! Just contact us!